Brick Lane’s Beigel Bake welcomes you with its bright lights and the smell of warm bread, whether it’s 3am or 3pm. Rolling by hand and baking fresh since 1972, this East London institution serves chewy bagels with signature fillings of salt beef and tangy mustard, or cream cheese and smoked salmon. Our tip? Stock up on plain bagels to keep in your freezer for when that dough craving calls.