A wine that tastes just as good in sunny Bordeaux as it does in rainy Brixton. In 1973, the UK was joining the European Union, and so Berry Bros. & Rudd wine purchased from France had to follow French laws. The knock-on effect was that the cost of French wine sold in the UK went up, and so Rudd needed a Bordeaux they could sell under their own label. Once they’d found the wine, they needed a name. At the time, Rudd’s three least expensive Clarets were simply labelled: Ordinary, Good, and Better. And so Good Ordinary Claret was christened. To this day, the name prevails, with customers relying on the wine for its dark fruit notes and excellent value.